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Our Vision
We are looking forward to become one of the leading steel producers in the Egyptian and regional steel industry.
Corporate Philosophy
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Our Mission and Goals
- Maximize our market share and gain the trust of our customers and vendors by supplying world-class steel products using the latest technology and building standards.
- Contribute to the urban transformation and development in line with Egypt Vision 2030.
- Comply with the operational and business practices in the factories in line with the environmental standards, while maintaining a safe work environment.
- Comply with the manufacturing quality practices and after sales services, which are the strategic cornerstone for all operations.
- Motivate our talents and human capabilities for success and excellence.
Our Values
Our core values include:
1. Integrity: We aim to maintain our good reputation with our customers and partners that we have acquired throughout the years.
2. Excellence: We aim to achieving the highest standards of quality in all of our operations and services to meet our clients’ needs and maintain their satisfaction all the time.
3. Responsibility: We strongly believe in our responsibility towards:
- Our people: By establishing a motivational work environment to complete the required tasks, and developing employees by training and administrative programs to improve their technical capabilities and skills.
- Our Community: By investing and participating in developmental projects and initiatives while providing direct and indirect support to charity, social and development organizations for the progress of our beloved country.
- The Environment: The Company strives to meet the principles of environmental sustainability in its work and activities and to protect the ecosystem in its factories.
